Central Office
Express by Holiday Inn Birmingham NEC
Bickenhill Parkway
Birmingham B40 1QA
           
  Tel: +44(0) 121 780 0820
Fax: +44(0) 121 780 0821
           
   
             
  Press Release: 19 September 2008  

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  The Express by Holiday Inn Manchester East supports Fairfield High School for Girls in Alcohol Awareness  
             
 

The Express by Holiday Inn Manchester East is one of the first businesses in Manchester to partner the Schools Alcohol Awareness Project, a new education initiative which encourages young people to adopt responsible attitudes to alcohol

As a business active in the licensed retail sector, Express by Holiday Inn Manchester East are delighted that the classroom materials distributed free to their nominated school encourages young people to consider the dangers of alcohol misuse and the serious impact it can have on their life.

Moreover, as a business active in the licensed retail sector, the Express by Holiday Inn is delighted that the classroom materials distributed free to schools encourage young people to adopt responsible attitudes to alcohol.

The Schools Alcohol Awareness Project is delivered in partnership with teachers but is not a government initiative. Its success is due entirely to the support of BII members across the UK. BII is the professional body for the licensed retail sector. With over 17,500 members, it promotes high standards, good employment practice and social responsibility within the hospitality industry.

Cathie Smith, Director of BIIAB said, "We are very grateful to the Express by Holiday Inn for this support which allows us to help teachers in a practical way while also raising awareness of the difficult issues surrounding young people and alcohol."

Patrick Gaffney, Director of the Schools Project, added his thanks saying, “We can only make a difference in schools if we gain the support of the wider community. I am delighted that The Express by Holiday Inn has decided to lead the way in this important initiative.”

Further information on the above is available from:

Patrick Gaffney
Director
The Schools Project
61 Old Abbey Road
North Berwick
EH39 4BP
T: 01620 894928
E: info@theschoolsproject.co.uk
W:
http://www.schoolsproject.co.uk
 

     
 

Note to Editors: There are 12 Express by Holiday Inn properties owned and operated by Harrow based morethanhotels under licence from InterContinental Hotels Group Ltd at locations in Newcastle, Birmingham NEC, Bristol, Bradford, Peterborough, Manchester, Lichfield, Stafford, Southampton, Gloucester, London Wandsworth and Canterbury.

Express by Holiday Inn are full service budget hotels, offering business and leisure travellers excellent value for money in comfortable and spacious accommodation. Rooms are equipped with ensuite bathroom, colour satellite TV, tea and coffee making facilities.